{"id":17,"date":"2025-09-29T08:24:24","date_gmt":"2025-09-29T08:24:24","guid":{"rendered":"https:\/\/www.msadvisors-bcn.com\/?page_id=17"},"modified":"2026-01-19T11:29:23","modified_gmt":"2026-01-19T11:29:23","slug":"projects","status":"publish","type":"page","link":"https:\/\/www.msadvisors-bcn.com\/en\/projects\/","title":{"rendered":"Projects"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"17\" class=\"elementor elementor-17\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be8032f e-con-full e-flex e-con e-parent\" data-id=\"be8032f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5d3a2ef e-con-full e-flex e-con e-child\" data-id=\"5d3a2ef\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bde653b elementor-widget elementor-widget-image\" data-id=\"bde653b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"708\" height=\"679\" src=\"https:\/\/www.msadvisors-bcn.com\/wp-content\/uploads\/2025\/09\/projects.png\" class=\"attachment-large size-large wp-image-106\" alt=\"\" srcset=\"https:\/\/www.msadvisors-bcn.com\/wp-content\/uploads\/2025\/09\/projects.png 708w, https:\/\/www.msadvisors-bcn.com\/wp-content\/uploads\/2025\/09\/projects-300x288.png 300w\" sizes=\"(max-width: 708px) 100vw, 708px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e67cc00 e-con-full e-flex e-con e-child\" data-id=\"e67cc00\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ce30bc elementor-widget elementor-widget-heading\" data-id=\"4ce30bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PROJECTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-601e049 e-flex e-con-boxed e-con e-parent\" data-id=\"601e049\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42c09cf elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"42c09cf\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-briefcase\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M320 336c0 8.84-7.16 16-16 16h-96c-8.84 0-16-7.16-16-16v-48H0v144c0 25.6 22.4 48 48 48h416c25.6 0 48-22.4 48-48V288H320v48zm144-208h-80V80c0-25.6-22.4-48-48-48H176c-25.6 0-48 22.4-48 48v48H48c-25.6 0-48 22.4-48 48v80h512v-80c0-25.6-22.4-48-48-48zm-144 0H192V96h128v32z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c6de05 elementor-widget elementor-widget-heading\" data-id=\"0c6de05\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WHAT I DID?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8865c38 elementor-widget elementor-widget-text-editor\" data-id=\"8865c38\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>LIFENET HEALTH \u2013 Virginia Beach, VA. USA. 2007 \u2013 31\/12\/18\u00a0 Director of International<\/strong><\/p><p><strong>($580M USD Global Life sciences and Biotechnological Donated Human Tissue processor, Advanced Cell Therapies and Tissue regeneration solutions)\u00a0 <a href=\"http:\/\/www.acesslifenet.org\">www.acesslifenet.org<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02a3550 elementor-widget elementor-widget-text-editor\" data-id=\"02a3550\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Based in Barcelona Spain to lead and drive International expansion and develop distribution network, strategic plan and overall management of Global Markets for all franchises (Dental , Maxillofacial, Sport Medicine, Spine, Joint Reconstruction &amp; Trauma, , Plastic Reconstructive Surgery and Wound Management. Direct Report to VP of International.<\/p><ul><li>Created Strategic Business Plan for EMEA, ASIA and LAM for distribution expansion and double-digit growth until.<\/li><li>Conducted International Sales growth up to $17.5 M total revenues in 2017 with a sustainable two digit yearly growth since 2008. 49% growth vs PY2016 \/ 39% Growth over 2016 Budget.22% Growth budgeted for 2018.<\/li><li>Develop strong Brand awareness in EMEA thru multiple local Seminars, Universities, Congresses and development of Clinical cases report on Key International references centers.<\/li><li>Led initiatives to increase prices 13% OUS vs. to Domestic, improve margins 15% and reduce credit terms to 60% of accounts.<\/li><li>Develop Distribution Due Diligence, Registration, Launch plan, started Clinical trials in a total of 37 Countries for different company franchises worldwide. Management of 45 Distributors of different Medical specialties.<\/li><li>\u00a0<\/li><\/ul><p>\u2022Developed strategic alliances with three European Tissue Banks, Six Medical Universities, one Multinational Medical Devices organizations (Arthrex GmbH) to drive donor supply availability and distribution, various clinical trials and R&amp;D programs. Managing relationships with DePuy\/Synthes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ca1ad0 elementor-widget elementor-widget-text-editor\" data-id=\"0ca1ad0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>TRANSPLANT SERVICES FOUNDATION TISSUE BANK \u2013 Barcelona, Spain\u00a0\u00a0\u00a0\u00a0 <a href=\"http:\/\/www.tsf.cat\">www.tsf.cat<\/a>\u00a0 2005 \u2013 2007<\/strong><\/p><p><strong>($6.5M USD Private Tissue Bank owned by Hospital Clinic of Barcelona. Allograft distribution &amp; processing facility)<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ce6004 elementor-widget elementor-widget-text-editor\" data-id=\"2ce6004\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Global Commercial and Marketing Director<\/strong><\/p><p>Recruited to drive distribution and develop strategic growth plan for the organization and create a customer service department.\u00a0 Led sales, marketing and distribution of Human Allograft products in Spain and other European countries.<\/p><ul><li>Developed direct sales force and customer service groups, focusing limited marketing funds on expanding key direct Hospitals accounts and selecting new distributor networks in the country and 4 new European markets.<\/li><li>Created Strategic Business Plan during first 120 days to restructure operations and have growth and profit.<\/li><li>Achieved 137% growth of budgeted sales<\/li><li>Achieved an increase of 28% Market Share in 2007 vs. 2006 (Total 40% Bone Allograft Market Share)<\/li><li>Developed Brand awareness in Spain and rest of Europe.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ba278e elementor-widget elementor-widget-text-editor\" data-id=\"1ba278e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>CORDIS, a Johnson and Johnson Medical Company \u2013 Barcelona, Spain\u00a0\u00a0\u00a0\u00a0 <a href=\"http:\/\/www.cordis.com\">www.cordis.com<\/a>\u00a0 2002 \u2013 2005<\/strong><\/p><p><strong>($18M Division of Cardiovascular Medical Devices &amp; Diagnostics from manufacturing leader with $105B in sales)<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e6d002 elementor-widget elementor-widget-text-editor\" data-id=\"0e6d002\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Spain and Portugal Distributors Sales Manager<\/strong><\/p><p>Recruited by Division Director after marketing internship as change agent to lead National Distributor network growth. Market share and management of 45% of total budget of the division ($5M). Reported to Division Director.<\/p><ul><li>Achieve a 112% of budget sales and 14% market share compared previous year.<\/li><li>Increased National geographical sales coverage 35% by signing 3 new distributors for 12 partners.<\/li><\/ul><p>\u00a0<\/p><p>DePuy Spine, a Johnson and Johnson Medical Company. \u2013 Miami, Florida. USA.\u00a0 2000 \u2013 2001<\/p><p>($190M Division of Cardiovascular Medical Devices &amp; Diagnostics in sales in five Latin American business regions)<\/p><p>International Development Program<\/p><p>Relocated at Latin America Headquarters. Led cardiovascular products launch, surgical products, cameras, microscopes, industrial and diagnostics businesses in + countries.\u00a0<\/p><ul><li>Redesign strategic marketing plan for specific product launch in the 5 Latin American regions<\/li><li>Develop and launch Training online modules for Direct and Distributors Sales and Marketing staff<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b157b5f elementor-widget elementor-widget-text-editor\" data-id=\"b157b5f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>DePuy\/Synthes, a Johnson and Johnson Medical Company \u2013 Mexico City, Mexico\u00a0\u00a0 <a href=\"http:\/\/www.depuy.com\">www.depuy.com<\/a>\u00a0 1997 \u2013 2001<\/strong><\/p><p><strong>($18M Country Division of Sport Medicine, Spine, Joint and Trauma products for $105B major consumer health, medical devices and pharmaceutical products manufacturing company)<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-effd3c3 elementor-widget elementor-widget-text-editor\" data-id=\"effd3c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>-Product Manager<\/strong><\/p><p>Led Key account management and Business Development for Spine, Joint Reconstruction and Trauma products. Market Develop for acquired Arthroscopic global leading manufacturing company MITEK.<\/p><p><strong>&#8211; Sales Representative Mexico City<\/strong><\/p><p>Managed key strategic accounts in the region. (Public and Private Hospitals, Insurance companies and local Distributors.\u00a0 Reported to Division Director.<\/p><ul><li>Achieved 127 % of budgeted sales. Division Sales top Growth Region 1999<\/li><li>Led recovery of two main accounts (Pemex Hospitals and Military SEDENA Hospitals) with an overall of 30% of total budget.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-437ba85 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"437ba85\" data-element_type=\"widget\" aria-label=\"\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.msadvisors-bcn.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's talk<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>PROJECTS WHAT I DID? LIFENET HEALTH \u2013 Virginia Beach, VA. USA. 2007 \u2013 31\/12\/18\u00a0 Director of International ($580M USD Global Life sciences and Biotechnological Donated Human Tissue processor, Advanced Cell Therapies and Tissue regeneration solutions)\u00a0 www.acesslifenet.org Based in Barcelona Spain to lead and drive International expansion and develop distribution network, strategic plan and overall management [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-17","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.msadvisors-bcn.com\/en\/wp-json\/wp\/v2\/pages\/17","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.msadvisors-bcn.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.msadvisors-bcn.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.msadvisors-bcn.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.msadvisors-bcn.com\/en\/wp-json\/wp\/v2\/comments?post=17"}],"version-history":[{"count":16,"href":"https:\/\/www.msadvisors-bcn.com\/en\/wp-json\/wp\/v2\/pages\/17\/revisions"}],"predecessor-version":[{"id":296,"href":"https:\/\/www.msadvisors-bcn.com\/en\/wp-json\/wp\/v2\/pages\/17\/revisions\/296"}],"wp:attachment":[{"href":"https:\/\/www.msadvisors-bcn.com\/en\/wp-json\/wp\/v2\/media?parent=17"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}