PROJECTS

WHAT I DID?

LIFENET HEALTH – Virginia Beach, VA. USA. 2007 – 31/12/18  Director of International

($580M USD Global Life sciences and Biotechnological Donated Human Tissue processor, Advanced Cell Therapies and Tissue regeneration solutions)  www.acesslifenet.org

Based in Barcelona Spain to lead and drive International expansion and develop distribution network, strategic plan and overall management of Global Markets for all franchises (Dental , Maxillofacial, Sport Medicine, Spine, Joint Reconstruction & Trauma, , Plastic Reconstructive Surgery and Wound Management. Direct Report to VP of International.

  • Created Strategic Business Plan for EMEA, ASIA and LAM for distribution expansion and double-digit growth until.
  • Conducted International Sales growth up to $17.5 M total revenues in 2017 with a sustainable two digit yearly growth since 2008. 49% growth vs PY2016 / 39% Growth over 2016 Budget.22% Growth budgeted for 2018.
  • Develop strong Brand awareness in EMEA thru multiple local Seminars, Universities, Congresses and development of Clinical cases report on Key International references centers.
  • Led initiatives to increase prices 13% OUS vs. to Domestic, improve margins 15% and reduce credit terms to 60% of accounts.
  • Develop Distribution Due Diligence, Registration, Launch plan, started Clinical trials in a total of 37 Countries for different company franchises worldwide. Management of 45 Distributors of different Medical specialties.
  •  

•Developed strategic alliances with three European Tissue Banks, Six Medical Universities, one Multinational Medical Devices organizations (Arthrex GmbH) to drive donor supply availability and distribution, various clinical trials and R&D programs. Managing relationships with DePuy/Synthes

TRANSPLANT SERVICES FOUNDATION TISSUE BANK – Barcelona, Spain     www.tsf.cat  2005 – 2007

($6.5M USD Private Tissue Bank owned by Hospital Clinic of Barcelona. Allograft distribution & processing facility)

Global Commercial and Marketing Director

Recruited to drive distribution and develop strategic growth plan for the organization and create a customer service department.  Led sales, marketing and distribution of Human Allograft products in Spain and other European countries.

  • Developed direct sales force and customer service groups, focusing limited marketing funds on expanding key direct Hospitals accounts and selecting new distributor networks in the country and 4 new European markets.
  • Created Strategic Business Plan during first 120 days to restructure operations and have growth and profit.
  • Achieved 137% growth of budgeted sales
  • Achieved an increase of 28% Market Share in 2007 vs. 2006 (Total 40% Bone Allograft Market Share)
  • Developed Brand awareness in Spain and rest of Europe.

CORDIS, a Johnson and Johnson Medical Company – Barcelona, Spain     www.cordis.com  2002 – 2005

($18M Division of Cardiovascular Medical Devices & Diagnostics from manufacturing leader with $105B in sales)

Spain and Portugal Distributors Sales Manager

Recruited by Division Director after marketing internship as change agent to lead National Distributor network growth. Market share and management of 45% of total budget of the division ($5M). Reported to Division Director.

  • Achieve a 112% of budget sales and 14% market share compared previous year.
  • Increased National geographical sales coverage 35% by signing 3 new distributors for 12 partners.

 

DePuy Spine, a Johnson and Johnson Medical Company. – Miami, Florida. USA.  2000 – 2001

($190M Division of Cardiovascular Medical Devices & Diagnostics in sales in five Latin American business regions)

International Development Program

Relocated at Latin America Headquarters. Led cardiovascular products launch, surgical products, cameras, microscopes, industrial and diagnostics businesses in + countries. 

  • Redesign strategic marketing plan for specific product launch in the 5 Latin American regions
  • Develop and launch Training online modules for Direct and Distributors Sales and Marketing staff

DePuy/Synthes, a Johnson and Johnson Medical Company – Mexico City, Mexico   www.depuy.com  1997 – 2001

($18M Country Division of Sport Medicine, Spine, Joint and Trauma products for $105B major consumer health, medical devices and pharmaceutical products manufacturing company)

-Product Manager

Led Key account management and Business Development for Spine, Joint Reconstruction and Trauma products. Market Develop for acquired Arthroscopic global leading manufacturing company MITEK.

– Sales Representative Mexico City

Managed key strategic accounts in the region. (Public and Private Hospitals, Insurance companies and local Distributors.  Reported to Division Director.

  • Achieved 127 % of budgeted sales. Division Sales top Growth Region 1999
  • Led recovery of two main accounts (Pemex Hospitals and Military SEDENA Hospitals) with an overall of 30% of total budget.
Let's talk